The pattern we kept running into wasn't a lack of good doctors or good intentions. It was the gap between visits — the days and weeks when patients are on their own, trying to follow a complex care plan with minimal support and no structured way to stay on track.
Some practices try to bridge this gap manually — a follow-up call here, a check-in text there. But it doesn't scale, and it still leaves providers walking into follow-ups without a clear picture of what happened in between.
We spent months in discovery interviews with functional medicine providers, integrative practitioners, and health coaches, pressure-testing this insight. What we heard confirmed it: patients fall off between visits, and clinicians have no visibility into why.
Btwn exists to close that gap — with infrastructure that keeps care continuous, not just episodic.